LG Display Unveils World’s Largest Automotive Display at CES 2024

LG Display is showcasing a series of ultra-large automotive display solutions, including the world’s largest automotive display, to accelerate innovations for future cars at CES 2024.

At its dedicated booth for automotive displays in the West Hall of LVCC, LG Display unveiled the world’s largest automotive display, the 57-inch Pillar-to-Pillar (P2P) LCD, and largest slidable panel, the 32-inch Slidable OLED, for the first time.

To demonstrate its future vision for mobility, LG Display is introducing three concept cars equipped with automotive display solutions optimized for each stage of the development of Software Defined Vehicles (SDVs). These stages are called Shift, Evolution, and Beyond.

First, LG Display unveiled ultra-large display solutions designed for SDVs, which are characterized by “screenification,” a concept that denotes the recent increase in the size and number of automotive displays that enable drivers and passengers to control a multitude of functions.

The 57-inch Pillar-to-Pillar LCD, the world’s largest single panel for automotive displays, covers the entire dashboard from the driver’s seat to the front passenger’s seat. With its ultra-large size, high-definition picture quality, reliability, durability, and exceptional design, the 57-inch P2P LCD has been recognized by the Consumer Technology Association (CTA) with a CES® 2024 Innovation Award for offering new mobility experiences for passengers.

Featuring a maximum curvature of 3,500R (or a curvature radius of 3,500mm), the 57-inch P2P LCD provides various driving information, climate controls, and other vehicle information at a glance and allows passengers to enjoy various content, such as movies or games, in high definition with exceptional touch responsiveness thanks to LG Display’s proprietary In-Cell Touch technology.

Unlike traditional panels, the 57-inch P2P LCD functions well in extreme temperatures ranging from -40°C to 85°C, boasting the reliability and durability required for an automotive display.

The 32-inch Slidable OLED, the largest sliding panel in the world, is hidden in the ceiling and can be extended downward to form a large interior screen.

In addition, LG Display is also introducing other ultra-large automotive display solutions such as the Ultra- large P-OLED P2P, which combines a 12.3-inch P-OLED display cluster with the 34-inch P-OLED center fascia display to form a large singular display, and the expansive 48-inch LTPS (Low-Temperature Polysilicon) LCD that seamlessly connects the dashboard from the driver’s seat to the passenger’s seat.

LG Display is bolstering its position as the global leader in automotive displays by expanding its automotive display business based on differentiated technologies, such as P-OLED, ATO (Advanced Thin OLED), and LTPS LCD.

The ultra-high-resolution P-OLED lineup features a flexible plastic substrate for a lightweight and flexible panel. ATO, on the other hand, utilizes glass substrates to offer the core strength of automotive OLED at a more competitive price point. In addition, LTPS LCD is a high-performance panel that enables larger and higher-resolution displays compared to existing LCDs.

Notably, LG Display’s Automotive OLEDs consisting of P-OLED and ATO incorporate the company’s pioneering Tandem OLED, a groundbreaking two-stack OLED technology that adds an extra organic emitting layer for brighter screens, optimal stability, and longer lifespans compared to single-layer OLEDs.

Last year, LG Display began the mass production of its second-generation Tandem OLED, which features higher brightness and enhanced durability while reducing power consumption by 40%. This year, the company has started developing its third-generation Tandem OLED to further bolster brightness levels and power consumption over its predecessor.

Based on LG Display’s product and technological competitiveness, the company secured ten premium global automakers across Europe, North America, and Korea within just four years of initiating the mass production of its Automotive OLEDs.

“Through our robust customer base, unmatched technologies, stable supply and quality, and dedicated Fab operation, we aim to create the world’s best automotive display business,” said Byeong-koo Kim, SVP and head of Auto Business Group at LG Display.